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AWoL BizArts Presents: The Art of Successful Social Media Strategy

February 13 @ 5:00 pm - 7:30 pm


How to use data and analytics to create a successful social media strategy

Led by Henry Rosas, founder, and principal of Common Thread Digital, the BizArts workshop presents what it takes to create a strategy to make social media sites a powerful marketing tool.

Rosas will give us tools to create a social media committee or go it alone, defining goals, measurement spreadsheets and guidelines of what to post, knowing your supporters and building a relationship with them, effectively monitoring different sites, creating content and utilizing visuals, measuring and improving your time strategy, and celebrating and thanking your online audience. With almost 20 years of experience in the advertising technology and digital marketing space, Rosas has been professionally engaged in social media for the last seven years. His company, Common Thread Digital, is a social media and digital marketing agency based in Santa Barbara. He helps clients uncover, create, and amplify their brand stories, drive business results, capitalize on their PR efforts. His client portfolio includes venture capital firms, real estate companies, design houses, non-profits, hospitality, finance, and art.