Tucked away into what was once a bridal shop is a new happening of feminine sacred space, Pura Luna Women’s Apothecary. Since its founding in October 2017, the wife duo Ashley (Ashe) Kelly-Brown and Christin Brown have been helping women learn how to heal their whole selves—mind, body and spirit.
The Browns’ neighboring Luna Bella Salon Makeup and Hair resides just around the corner on Mission Street. The Browns were
inspired to open Pura Luna because, “Our other business is about helping women feel good on the outside. We really wanted to create something that would make women heal in a more holistic way … our motto or hashtag is ‘helping women heal themselves,’” says Kelly-Brown.
With its minimalist design and modern interior, Pura Luna sports a wide range of merchandise from organic medicinal herbs, extracts and tonics, and women-owned goods. For those with special issues or conditions, a consultation with herbalists Kelly-Brown or General Manager Lizo Love results in an empowering offering of herbs, herbal remedies, handcrafted medicinals or a suggestion to attend one of Pura Luna’s workshops, classes and/or Full Moon and New Moon ceremonies.
A special community room in the back of the store has a bookshelf brimming with women-oriented spiritual and healing books and couches for lounging and reading.
Kelly-Brown’s journey into herbalism was prompted by her own unexplained infertility.
“I lost myself in the process of trying to conceive and, then, literally went on a soul searching journey to Costa Rica and was
introduced to plant spirit medicine—working with plants on a more spiritual level,” she says.
“Women’s needs are so dynamic and our options are so limited—but the options really aren’t limited when we go back to what our great, great grandmothers used to do, and our earth-based medicine and rituals.”
Pura Luna Women’s Apothecary, 2009 Chapala St., Santa Barbara, 805/450-2484, puralunaapothecary.com.
Originally published in the Winter 2019 issue of Santa Barbara Seasons Magazine.