Black Friday kicks off the holiday season at Paseo Nuevo on Friday, November 23. Here’s the lineup of this season’s shopping, events and activities:
Black Friday –The official start to the holiday shopping season, Black Friday on November 23 is getting an early start opening at 7 a.m., although some retailers will open even earlier. For a full list of store hours, visit.
– Check out Santa Barbara’s “best in snow” when nightly snowfall shows take place twice each evening in Center Court as a flurry of white snow falls down on the Christmas tree, singing carolers, and shoppers, a magical tradition enjoyed by the entire family. Snowfall shows will start promptly at 6 p.m. and 7 p.m. from Friday, November 23 to December 31 (no shows on Christmas Day).
– On Thursday, November 29 from 5:30-7:30 p.m., join Paseo Nuevo for Silent Night, a silent disco holiday dance party for the entire family! Wear your ugliest sweater and be prepared to dance and sing-a-long to your favorite holiday tunes through headphones! Come early to get headsets for the entire family. Jam to your favorite songs and watch the snowfall at 6 p.m. and 7 p.m. for the merriest night of the season—and it’s free!
– Santa takes up residence in his Santa Barbara home at Paseo Nuevo’s Center Court starting Friday, November 23. Children will be able to visit him daily through December 24. Santa will be open early on December 2 & 9 from 9-11 a.m. for children with special needs while Tuesday evenings will be open for pet photos where even the furriest family members can snap a photo with Santa. Every child will receive a free gift and Santa’s elves will be on hand to catch the precious moment in a photo.
California Pizza Kitchen hosts a breakfast event featuring a special guest, Santa Claus! Breakfast includes a breakfast pizza, drink, and crafts for $10/child, $15/adult. Children under 3 eat for free. Call Evelyn at 805/962-4648 for reservations.– On December 1 and December 8, from 8-10 a.m.,
Live Entertainment – It wouldn’t be the holidays without costumed carolers, holiday horns, colossal choirs, and the occasional squeezebox roaming throughout the center filling the paseos with holiday cheer! A robust schedule of over 20 live entertainment ensembles will perform throughout the season daily. For the full schedule of performers, dates and times, visit
Win Prizes with #PaseoNuevoMagic – For a chance to WIN weekly holiday themed contests, guests can snap, share and tag their holiday experience on Facebook, Instagram and Twitter with @ShopPaseoNuevo and hashtag #PaseoNuevoMagic. Winners will be chosen every week beginning November 23.