Santa Barbara County’s Fess Parker Winery recently announced the addition of Spencer Shull as the Winery Family Representative. A grandson of winery founder, Fess Parker, Shull is a part of the third generation behind Fess Parker Winery. In addition to the exciting news on Shull, this coming year is the 30th anniversary for the Fess Parker Winery as a family owned and operated business.
Shull graduated from the University of Colorado – Boulder and started his career in fine wine and beer sales at the Boulder Liquor Mart during his college years. In 2014, he returned to California to work harvest for Winemakers Blair Fox and Tyler Eck and finished the year by further increasing his wine skills as a full-time Tasting Room Consultant. Following graduation in 2017, Shull moved back to Santa Barbara to work in the tap room of Third Window Brewing Company, a family-owned brewery devoted to producing small-batch handcrafted beer.
“Spencer’s experience selling wine and craft beer, coupled with his personality and presence will be a great addition to our team. We’re really excited to have another family member out in the market on a regular basis. His grandpa would be very pleased,” says Proprietor Ashley Parker Snider.
As Family Representative, Shull plays an important role in supporting key accounts and brand development, including boosting distributor relationships and enlarging consumer-facing activities in markets throughout the nation.
Fess Parker Winery was founded in 1989 by Actor Fess Parker, who was seen by many as an American icon for his portrayal of frontiersmen Davy Crockett and Daniel Boone in the late 50’s and 60’s. As the eleventh winery to join the Santa Barbara Vintners Association, Fess Parker remains one of the few wineries continuously family-owned and operated.
Shull is among the third generation of family members who have joined the family business, including Katie Parker, owner of KAP Land & Cattle and raiser of Wagyu beef for The Bear and Star restaurant; Kris Parker, owner of Third Window Brewing Company; and Amanda Parker, event coordinator for both The Bear and Star and Fess Parker Wine Country Inn.
Shull states, “I’m excited to have the opportunity to travel to different markets and spread the word about everything we’re doing in Santa Barbara County. I’m really looking forward to carrying on the family legacy as well.”
“As a family winery owned and operated by second and third generations, it’s important to celebrate our past while continuing to look to the future,” says Parker Snider. “Even after 30 years, Fess Parker Winery is still an emerging brand and, thanks to the passion and dedication of our growing team, we can look forward to the next 30 years to come.”
For more information about Fess Parker Winery, please visit www.fessparker.com.