50 Years of SeaVees Calls for Limited Edition Items

Posted on Jun 23 by SEASONS Magazine

The Leather Legend Series, photo courtesy of SeaVees

The Leather Legend Series, photo courtesy of SeaVees

The old news: leather is classy and classic. The good news: shoe brand SeaVees, in collaboration with Make Smith Leather Co., has added a line of limited edition items now available for purchase online to celebrate their 50th anniversary line “The Legend Series.”

The even better news: all proceeds will benefit the Hispanic Scholarship Fund (HSF), a foundation that honors Make Smith founder Steve Soria‘s heritage and legacy.

Soria, who has been making leather since he learned the craft from his father and grandfather, produces items that have “an obvious integrity” that resonates with the work SeaVees creates. “And his story: one family, three generations, all skillfully adapting to society’s tastes and needs. That’s legendary,” says Steven Tiller, CEO and Chief Designer of SeaVees.

Together, the duo has created custom belts, key chains, and iPhone covers. “The Legend Series” will continue throughout the year, ending with a grand prize giveaway of a restored 1964 California Dream Machine Volkswagen Bug.

To purchase or for more information about “The Legend Series”, visit SeaVees.com or call 805/770-2633.

—Krissy Reyes-Ortiz


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