Local Lowdown: Loveworn

Posted on Jan 1 by SEASONS Magazine

Loveworn, courtesy photo.

Jill Johnson of Loveworn, courtesy photo.

Funk ’n’ Love: These two ingredients are the building blocks of Loveworn, a handcrafted denim body shop in the Funk Zone created by Santa Barbara denim icon Jill Johnson, former co-owner of True Grit.

Loveworn’s style combines beachy 1970s vibes, custom-made denim wear and California coastal spirit to create a line of personalized tees, jackets, dresses, swimwear, pants, skirts and accessories that Johnson makes with her own “love-worn hands.”

“We do all of our own silk screens, studding, patching, embroidery, everything you can think of—even repairs and alterations. It’s fun to be creative every day,” Johnson says.

The eye-catching warehouse is adorned with rustic furniture, bright Americana pop art created by local artist Wallace Piatt and a miniature motorcycle museum in the back of the shop. Every element of Loveworn’s atmosphere works together to create a funky care-free ambience that draws in tourists and locals alike.

With every stitch, patch and stud, Loveworn redefines the timeless definition of “made with love.”

Loveworn, 11 Anacapa St., 805/895-8330, lovewornsb.com.

—Anna Kodelashvili

This story was originally published in the Winter 2017-18 issue of Santa Barbara Seasons Magazine.


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