Santa Barbara-based Viva Design Inc. has created two original pieces of animation that will be projected on a grand scale to entertain visitors waiting in line to board the new observation wheel the “High Roller.” Partnered with The Hettema Group and Caesar’s Entertainment Corporation, Viva Design Inc.’s work will premiere at the corner of Flamingo and Las Vegas Boulevard during Memorial Day weekend inside Caesar’s The Linq shopping and entertainment center.
The first spot created by Viva Design features an Elvis impersonator. “[Elvis] is still an icon, so we decided to make a really funky piece with crazy characters, showing the glitz and glitter of show costumes, neon signs, weddings, slot-machines and more iconographic images of Vegas, says principal and creative director of Viva Design Ulrike Kerber. ”
To view the colorful and creative spot, visit here. The second spot captures performers including professional acrobats, break dancers, aerialists, ballerinas, flamenco dancers and more showing off their best moves. To view the dancers, visit here.
Kerber is excited about the fun in the two spots and the grand scale of the projections. “Usually I work for TV stations and projects run a lot faster with shorter deadlines,” explains Kerber. She reveals that the project took over a year to complete because of the difficulties of adapting the animations to projection. “I would love to do more like this, the experience is very different from a 3-D animation. It is much more tactile and unpredictable, which makes it fresh and surprising to look at. It inspires me to make characters out of recyclable materials.”
Viva Design specializes in creating original content as well as logo design, complete branding packages, animation, and film for television. Viva also does entertainment for children. Some of Viva’s most prominent clients have included E!, Sundance TV and StyleTv. In addition, the company has received several awards including an Emmy nomination.
Viva offers local “Creative Nights” at Kerber’s studio to explore creative techniques like animation, characters, title design, and typography. For more information and to sign up for the newsletter, email Kerber here.